Getting Started with Search Engine Optimization-Basics to boost your bottom line December 1, 2022, 12:00pm PST December 1, 2022, 1:30pm PST

Getting Started with Search Engine Optimization: SEO basics to boost your business's bottom line

Getting found on Google can mean the difference between your business's succeeding and stagnating. We can help you optimize your business website so that you get found by Google searchers with needs targeted to your products and services. We'll look at both on-page SEO - what your website visitor sees - and off-page, behind the scenes essentials. These give Google everything it needs to put your site in front of the right Google searchers. Once you are getting visitors to your site, you can show them how your products and servcies fulfill their needs, increasing their satisfaction and your bottom line.

Learning outcomes

  • Learn what SEO is and why it is important for your business
  • Learn how keywords work and how to use them
  • Learn on page and off page techniques to boost SEO

Registration Information 

Registration Fee: Free!

About Your Instructor: Cecily Whiteside

Cecily Whiteside has been helping small businesses, non-profits, and enterprise companies boost their SEO for over 10 years. She loves a good story well-told, and its through storytelling and keyword use that she can help you get found by the right Google searchers to help your business grow. 

Registration Information

Registration fee: Free

If you have trouble registering, send an email to

You will receive the link to join with your registration confirmation.

About the Presenter(s)

 Cecily Whiteside Sora

Content Strategist | Sora Creative Content SEO Managing Editor | HP Tech Takes

Getting Started with Search Engine Optimization-Basics to boost your bottom line