Much like 2020, this holiday season is sure to look unlike any other. People are eager to return to tradition in a big way—but at the same time, Covid-19 irreversibly changed the way people discover, shop and buy. Brands and retailers of all sizes will be challenged to capture pent-up demand and adapt to new ways of serving customers. What can you do to have a successful holiday season? This webinar will discuss marketing fundamentals and how to implement them for the holiday including social media, e-mail marketing and beyond!
Registration fee: $30
This is an interactive workshop for which we encourage your participation. The recording and slides will be sent only to those who attend.
About the instructor:
Patty Ross has well over 20 years experience in marketing and has been in the online space since 1998 where she developed an e-commerce program for a gourmet gift company into a million dollar business.
She has spent 16 years helping the wine industry gain traction online and has since branched out to help other industries grow their brands including financial, legal, health and beauty, motorsports, landscape design, cbd/cannabis, restaurants, political activism and non profits. Golden State Marketing and her other business, California Wine Marketing, were founded in 2006. Patty enjoys speaking on various marketing topics to help business owners understand the importance of marketing their brand online and offline.
All SCORE workshops and services are provided on a nondiscriminatory basis. All opinions, conclusions, and/or recommendations expressed in workshops are those of the presenters and do not necessarily reflect the views of SCORE or the SBA. SCORE is funded [in part] through a cooperative agreement with the U.S. Small Business Administration.
Workshop Refund Policy: Refunds can be granted prior to workshop or if the workshop is cancelled. No refunds or access to class material after workshop is held. A credit can be given for a future workshop. Please email email@example.com for assistance.