How I can help you

Mike Miottel was the founding partner and President of MJM Management Company, LLC.  The company started in 1986 .  MJM specializes in Consumer Packaged Goods (“CPG”), consumable natural, gourmet and specialty food products sold to consumers through the US grocery and natural food channels. MJM Management is known as a “Next Stage” expert, taking start-ups into first markets, local companies into regional expansion and regional companies into national distribution.  Clients vary in size from less than $200,000 to $25 million in annual sales.

In 2019 MJM Management launched a brand new CPG company and in 11 months had it on shelf  in over 5,000 stores.  The great thing is Mike's experience is very current and can be applied to your brand.

After 30 years running MJM Management and a total of 50 years in sales, Mike Miottel retired.  The business is headquartered in Mill Valley, California and is now run by Matt Miottel, Mike’s son.  Mike does keep his hand in the business but on a much reduced basis.


Since coming to SCORE Mike has helped over 40 startups and next stage small businesses launch or expand. Clients not only are in California but across the US. He often works with other mentors to create a team approach to clients needs.

Wih the Covid -19 crisis in full bloom,  Mike is helping clients weather the storm and to seek SBA disaster relief.


Client Experiences            1986 – 2020

There are 1,000's of really great products and product concepts that want to enter the consumer market place every year. Many of these products never get on the shelf or fail once there due to a lack of understanding the nuances of how the channels work and what the costs to achieve success will be.  If positioned properly these new products can get on to the retailer shelf where the consumers can find them. Getting products through the channels and onto the retail shelf is where I can help.  Until a consumer can buy an item it can’t succeed.

Sales Management       

Helped family business launch a CPG brand in early 2019 gaining placements in Amazon and on shelf in over 5,000 retail stores by December 2019.

Grew sales for a specialty Dairy Company building sales from $900,000 to $25 million annually by adding 1,000’s of new stores


On Line Consumer Markets                                                Expanded client sales into on-line channels such as Amazon and Walmart building sales from a zero base to over $1 million annually.


New Product Launch                                                                 Planned for and managed launch of several new consumer brands regionally and nationally.

Categories included Soft Drinks, Bottled Teas, Bottled Water, Soy Products, Goat Yogurts, Fluid Dairy Milk, and Snacks.

Export Development                                                                   Pioneered export sales for several clients in the Pacific Rim, Mexico, Central and South America and the Caribbean.

Project Management                                                                     Turned around Natural Snack Food manufacturer, gained national distribution for the brand in 18 months.

Market Research                                                                         Investigated the potential of a product launch in Afghanistan, including consumer and market issues and funding requirements to go to market.

Corporate History                                                                     Senior Sales Management for two Fortune top 100 Consumer Packaged Goods Manufacturers –     1972-1986




Areas of Expertise

  • Strategy & Planning
  • Product Development & Manufacturing
  • Operations
  • Marketing, Public Relations & Sales

Industry Experience

  • Professional, Scientific, & Technical Services
  • Retail Trade


MBA, Marketing Portland State University 1975

BS, Business Administration University of San Francisco 1966

Michael Joseph Miottel

Communication Methods

  • In Person
  • Phone
  • Video